Green Mountain Coffee Roasters, Inc. (GMCR) was founded in 1981 as a small café in Waitsfield, Vermont. In 1993, the Company went public (NASDAQ: GMCR) and that same year made an early investment in Keurig, Incorporated. GMCR acquired the remainder of Keurig in 2006 and the combined company is changing the way North America prepares its beverages both at home and in the workplace with its Keurig® Single Cup Brewing System. Today, GMCR is recognized as a leader in specialty coffee and coffee makers, and acknowledged for its award-winning coffees, innovative brewing technology, and environmentally and socially responsible business practices.
GMCR’s purpose is to create the ultimate coffee experience in every life it touches from tree to cup – transforming the way the world views business.GMCR operates with the belief that the continued success of the Company is an enabler for continued investment in a just and sustainable future — whether through sales of Fair Trade Certified™ coffee, energy and waste reduction programs, awareness building campaigns, new product development, employee benefits, projects in supply-chain communities, volunteerism, grants or product donations. In fact, Fair Trade USA, the leading third-party certifier of fair trade products in the United States, named GMCR the largest purchaser of Fair Trade Certified™ coffee in the world for 2010. Additionally, the Company offsets 100% of its direct greenhouse gas emissions and allocates at least five percent of its pre-tax profits to social and environmental projects. GMCR has been recognized consistently by Forbes, Fortune, and CR Magazine as an innovative, high-growth, socially responsible company.